CASE STUDY

Waldium

Structured Labs (YC)

Acquired by Salesforce

A new customer in week one. Then we fixed the pricing.

1 weekto land their next customer
+38%outbound response rate
$1K/mofirst deal at new pricing, up from the $100s
2 podcastsfor the founder, in front of buyers

WHERE THEY WERE

5 to 10 customers. Founders running growth themselves.

A real product people wanted, priced in the hundreds a month, and no repeatable way to find the next customer. The classic zero-to-one stretch.

How we Work

01 · POSITIONING

Repositioned Waldium as a blog agency

A story buyers understood instantly, backed by new sales assets built from scratch.

02 · PRICING

Raised pricing from the $100s to $1K a month

Then closed the first deal at the new price, proving the market would pay for it.

03 · OUTBOUND

Turned competitor posts into pipeline

We built an n8n scraper that turned competitor posts into targeted outbound, run through Cardinal (YC). Response rates went up 38%.

04 · DEMAND

Put the founder in front of buyers

A podcast campaign landed founder Amrutha on two shows, while paid ads ran through Ema (YC).

From founder-led hustle to a repeatable growth engine. Then Salesforce came calling.

Want this for your startup?

Two senior operators for less than one full-time growth hire.

Book a call with us